If you follow me on Instagram, you’ll have seen my #TopTipTuesday post about things to consider when creating any form of advertisement – whether it’s for an upcoming novel you’re releasing, a special offer on a product or a workshop that you’re promoting. Regardless of what you’re promoting, there are 3 MAJOR things to focus on. They are: + Copy + Graphics + Target As I said over on Insta, copy is so important when you’re creating ads. It can sometimes feel a bit daunting th